Search results for "niche market"
showing 7 items of 7 documents
Different scenarios of electric mobility: Current situation and possible future developments of fuel cell vehicles in Italy
2020
The diffusion of electric vehicles in Italy has started but some complications weight its spread. At present, hybrid technology is the most followed by users, due particularly to socioeconomic factors such as cost of investment and range anxiety. After a deep discussion of the Italian scenario, the aim of the paper is to recognize whether fuel cell technology may be an enabling solution to overcome pollution problems and respect for the environment. The opportunity to use fuel cells to store electric energy is quite fascinating&mdash
Assessing preferences of some predefined consumer profiles for attributes of small fruit
2015
Small fruit (commonly referred to as berries), represents a potential high-value niche-market crop in Italy. This fruit grows naturally in many localities of northern Italy, but favorable environmental conditions for this crop can be found also in southern regions where this production may support local farmers' incomes. According to literature and to official statistics, small fruit's health benefiting properties are well known in the international market, but little is known about the reason of a low commercialization rate of fresh small fruit in Italy. The objective of this study was to assess, in the domestic market, consumer preferences for small fruit according to consumer rankings ap…
Forecasting the diffusion of hydrogen EV refuelling infrastructures in Italy
2019
In Italy the electric vehicle revolution is arrived but it still has difficulties to take off. At the moment hybrid technology would seem the most quoted, due especially to range anxiety. The aim of this work is to understand if the fuel cell technology can find place in Italy. The possibility to use fuel cell to storage electric energy is quite interesting: the charging times will be reduced, and heavy passenger transportation should be easily faced. Basing on the existing history and analysis of the information accessible, this paper addresses the existing e-mobility scenario in Italy and predicts the cities in which a hydrogen refuelling infrastructure should be more remunerative, in ord…
Aftermarket strategy and business networks : case study of a hydraulic motor firm
2018
The aftermarket is a big potential for any business as it can be more profitable than sales of the primary product. Previous aftermarket studies are focused on a supply chain approach to the aftermarket using pricing and logistics strategies for different types of industrial markets and limited to case studies from the automotive industry. Small to medium sized enterprises such as hydraulic motor companies have gained international markets due to their technological superiority and have reached niche market segments all over the world. This research aimed to create a profitable aftermarket strategy for a hydraulic motor company with an international niche market. The unique challenges of th…
The scent of Mare Nostrum: medicinal and aromatic plants in Mediterranean soils
2012
In the Mediterranean area, the simultaneous occurrence of pedological, climatic and economic constraints often sets a limit on the profitability of agriculture, and farmers are forced to grow a reduced number of species, dealing with a secure – albeit low – market income. The introduction of medicinal and aromatic plants (MAPs) inside the current farming systems could represent a useful means to meet the multifunctional role of agriculture: producing safe food, in respect of the environment, and contributing to the development of rural areas. The study of the relationships between MAPs and the soils in which they may be grown may have two approaches: (1) the evaluation of yield and qualitat…
Quality Factors Influencing Consumer Demand for Small Fruit by Focus Group and Sensory Test
2017
ABSTRACTThe market of berries is a niche of high value in Italy. Small fruit’s healthy properties are well known in the international market, but little is known about the reason for a low commercialization rate of fresh small fruit in Italy. The objective of this study was to assess consumer preferences in Italy for selected berry species. Moreover, the study aims to identify the relevant attributes of berries that affect the demand for this produce according to consumers and to compare these attributes. We assessed relevant attributes affecting the demand for fresh berries for different consumers’ profiles and compared berries’ attributes rankings. The results reveal high concordance betw…
The strategies for the diffusion of EVs: Focus on Norway and Italy
2017
The goal of this work is to predict e-mobility trends which are essential for understanding the market and the infrastructure development over the next years. Nowadays among the many and different standards and rules there are two charging categories for electric vehicles: High power DC and AC charging modes. It will be interesting to see which technology will prevail in the next few years and if the charging mode option on a given EV affects its sales performance. This study presents the current e-mobility scenario in Norway and Italy, in particular analyzing: EV technical and commercial features, electric vehicle market related national incentive policies, technical and diffusion connecto…